Monday, April 29, 2019

Anti-Graffiti Coatings Market Industry Leaders & New Revenue Pockets

The anti-graffiti coatings market report covers both anti-graffiti coatings and anti-graffiti films market. The combined market size of anti-graffiti coatings & films is projected to grow from USD 72 million in 2018 to USD 87 million by 2023, at a compound annual growth rate (CAGR) of 3.8% during the forecast period. Anti-graffiti coatings and films are specialty protective coatings and films that are used to resist the damage caused to the substrates by graffiti vandalism. The increasing demand for protective systems that offer protection against graffiti or vandalism from the residential and commercial construction industries and growth in the construction industry are major factors driving the anti-graffiti coatings & films market.
The key players in the anti-graffiti coatings & films market are The Sherwin-Williams Company (US), Evonik Industries (Germany), DuluxGroup (Australia), Axalta Coating Systems (US), Teknos Group (Finland), Merck Group (Germany), Rainguard (US), Wacker Chemie (Germany), 3M (US), Avery Dennison Corporation (US), Opalux (UK), Graffiti Shield (US), Hydron Protective Coatings (UK), and SEI Industrial Chemicals (US). These players adopted the strategies of expansion, acquisition, and new product development, between 2015 and 2018, which helped the companies increase their geographic presence and product offerings. 

Axalta Coating Systems used expansion as its key strategy to increase its geographic presence and strengthen its business. In November 2018, Axalta opened a new regional office and refinish training center in Chengdu, China. This center serves customers of West China by providing them access to various advanced coating technologies and value-added services. In the same year, the company opened the world’s largest R&D center in Navy Yard, Philadelphia, US. This center has specialty labs and office space and will serve as a hub for the company’s global research, product development, and technology initiatives.

Avery Dennison Corporation used acquisition as its strategy to increase its footprint. In March 2017, the company completed the acquisition of Hanita Coatings (Israel), a pressure-sensitive materials manufacturer of specialty films and laminates headquartered in Northern Israel. This acquisition increased the company’s anti-graffiti films business and developed a presence in Israel.

Wacker Chemie adopted the strategy of new product development to strengthen its anti-graffiti coatings business. In March 2017, the company launched its new anti-graffiti concentrate SILRES BS 710 at the European Coatings Show. SILRES BS 710 forms a protective film that is long lasting, elastic, and easy to clean.


Anti-graffiti coatings and films are specialty protective coatings and films that are widely used in industries where long-term protection from graffiti is necessary. Protection against spray painting and markers, scratch protection or resistance, and security or safety from breaking of glass are the three main advantages provided by anti-graffiti coatings and films. The rising demand for protective coatings and films that offer resistance to graffiti in the construction and transportation industries is expected to drive the anti-graffiti coatings & films market. MarketsandMarkets expects the global anti-graffiti coatings & films market size to grow from USD 72 million in 2018 to USD 87 million by 2023, at a compound annual growth rate (CAGR) of 3.8%. 

The US Environmental Protection Agency (EPA), has developed environmental regulations that force the architectural paints and coatings producer to minimize the use of volatile organic compounds (VOCs) in their products. This regulation helps to control the use and emission of VOCs and its related environmental hazards. Due to this, the anti-graffiti coatings and films manufacturers are focusing on developing products that contain environmental friendly vehicles such as water, rapeseed oil, and bee wax. The rising environmental regulations are expected to increase the demand for water-based anti-graffiti coatings.

The anti-graffiti coatings & films market is projected to register the highest CAGR in the construction end-use industry during the forecast period. Increasing vandalism in both residential and commercial sectors of the construction industry has created the need for graffiti-resistant systems. The rising need for graffiti-resistant systems is expected to drive the demand for anti-graffiti coatings and films in the construction industry. Additionally, growing infrastructure developments are expected to create significant opportunities for the growth of the anti-graffiti coatings & films market in the construction industry. 

In terms of region, the anti-graffiti coatings & films market has been segmented into five regions, namely, North America, South America, Europe, Asia Pacific (APAC), and the Middle East & Africa. North America is expected to record the highest growth rate during the forecast period due to the rising demand for graffiti-resistant coatings & films from countries such as the US, Canada, and Mexico. Moreover, the growing transportation industry is expected to provide growth opportunities for the anti-graffiti coatings & films market in the region.

Increasing governmental regulations to control graffiti vandalism and reduce the use of coatings that contain VOCs is expected to provide growth opportunities for the anti-graffiti coatings & films market, globally. The key players in the anti-graffiti coatings & films market are focusing on the development of innovative products that contain environmental friendly vehicles. These companies have adopted the strategies of expansion and acquisition to expand their geographic presence and increase their market shares.


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