The anti-graffiti coatings market report covers both anti-graffiti coatings and anti-graffiti films market. The
combined market size of anti-graffiti coatings & films is projected to grow
from USD 72 million in 2018 to USD 87 million by 2023, at a compound annual
growth rate (CAGR) of 3.8% during the forecast period. Anti-graffiti coatings
and films are specialty protective coatings and films that are used to resist
the damage caused to the substrates by graffiti vandalism. The increasing
demand for protective systems that offer protection against graffiti or
vandalism from the residential and commercial construction industries and
growth in the construction industry are major factors driving the anti-graffiti
coatings & films market.
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The key
players in the anti-graffiti coatings & films market are The Sherwin-Williams
Company (US), Evonik Industries (Germany), DuluxGroup (Australia), Axalta
Coating Systems (US), Teknos Group (Finland), Merck Group (Germany), Rainguard
(US), Wacker Chemie (Germany), 3M (US), Avery Dennison Corporation (US), Opalux
(UK), Graffiti Shield (US), Hydron Protective Coatings (UK), and SEI Industrial
Chemicals (US). These players adopted the strategies of expansion, acquisition,
and new product development, between 2015 and 2018, which helped the companies increase
their geographic presence and product offerings.
Axalta Coating Systems
used expansion as its key strategy to increase its geographic presence and
strengthen its business. In November 2018, Axalta opened a new regional office
and refinish training center in Chengdu, China. This center serves customers of
West China by providing them access to various advanced coating technologies
and value-added services. In the same year, the company opened the world’s
largest R&D center in Navy Yard, Philadelphia, US. This center has
specialty labs and office space and will serve as a hub for the company’s
global research, product development, and technology initiatives.
Avery Dennison Corporation
used acquisition as its strategy to increase its footprint. In March 2017, the
company completed the acquisition of Hanita Coatings (Israel), a
pressure-sensitive materials manufacturer of specialty films and laminates
headquartered in Northern Israel. This acquisition increased the company’s
anti-graffiti films business and developed a presence in Israel.
Wacker Chemie adopted the
strategy of new product development to strengthen its anti-graffiti coatings
business. In March 2017, the company launched its new anti-graffiti concentrate
SILRES BS 710 at the European Coatings Show. SILRES BS 710 forms a protective
film that is long lasting, elastic, and easy to clean.
Anti-graffiti coatings and films are specialty protective coatings
and films that are widely used in
industries where long-term protection from graffiti is necessary. Protection
against spray painting and markers, scratch protection or resistance, and
security or safety from breaking of glass are the three main advantages
provided by anti-graffiti coatings and films. The rising demand for protective coatings
and films that offer resistance to graffiti in the
construction and transportation industries is expected to drive the
anti-graffiti coatings & films market. MarketsandMarkets expects the global
anti-graffiti coatings & films market size to grow from USD 72 million in
2018 to USD 87 million by 2023, at a compound annual growth rate (CAGR) of 3.8%.
The US Environmental Protection Agency (EPA), has developed
environmental regulations that force the
architectural paints and coatings producer to minimize the use of volatile
organic compounds (VOCs) in their products. This regulation helps to control
the use and emission of VOCs and its
related environmental hazards. Due to this, the anti-graffiti coatings and
films manufacturers are focusing on developing products that contain
environmental friendly vehicles such as water, rapeseed oil, and bee wax. The
rising environmental regulations are expected to increase the demand for
water-based anti-graffiti coatings.
The anti-graffiti coatings & films market is projected to
register the highest CAGR in the construction end-use industry during the
forecast period. Increasing vandalism in both residential and commercial
sectors of the construction industry has
created the need for graffiti-resistant systems. The rising need for graffiti-resistant
systems is expected to drive the demand
for anti-graffiti coatings and films in the construction industry.
Additionally, growing infrastructure developments are expected to create significant opportunities
for the growth of the anti-graffiti coatings & films market in the construction industry.
In terms of region, the anti-graffiti coatings & films
market has been segmented into five regions,
namely, North America, South America, Europe, Asia Pacific (APAC), and the Middle
East & Africa. North America is expected to record the highest growth rate
during the forecast period due to the rising demand for graffiti-resistant coatings
& films from countries such as the US, Canada, and Mexico. Moreover, the growing
transportation industry is expected to provide growth
opportunities for the anti-graffiti coatings
& films market in the region.
Increasing governmental regulations to control graffiti vandalism and reduce the use of coatings that contain
VOCs is expected to provide growth opportunities for the anti-graffiti coatings
& films market, globally. The key players in the anti-graffiti coatings
& films market are focusing on the development
of innovative products that contain environmental friendly vehicles. These
companies have adopted the strategies of expansion and acquisition to expand
their geographic presence and increase their market shares.
