Waterborne Coatings Market Industry Leaders & New Revenue Pockets

The report studies the important growth strategies adopted by the market players between 2012 and 2015 to expand their presence and increase their shares in the global waterborne coatings market. Akzonobel N.V. (Netherlands), Axalta Coating Systems(U.S.), BASF (Germany), Berger Paints India Limited (India), Kansai Paint Company Limited (Japan), Nippon Paint Company Limited(Japan), PPG Industries Inc. (U.S.), RPM International Inc. (U.S.), The Sherwin Williams Company (U.S.), The Valspar Corporation (U.S.), Tikkurila Oyj (Finland), and others are the most active and major players in the waterborne coatings market.

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Expansion is the main strategy adopted by the industry players to achieve growth in the waterborne coatings market. This strategy accounted for 47% share of all growth strategies adopted by market players. Increasing demand for waterborne coatings in different applications, such as automotive, protective coatings, wood coatings, industrial coatings, architectural coatings, marine coatings, and packaging coatings has encouraged companies to adopt this strategy. Market players are focusing on expanding their reach in emerging markets such as India, China, and Brazil. AkzoNobel N.V., Axalata Coating Systems LLC, PPG Industries, BASF SE, and Valspar Corporation are some of the leading market players that adopted this strategy to develop their business.

Besides expansion, new product launch is also one of the popular growth strategies adopted by the key market players. This strategy accounted for a share of 22% of the total number of growth strategies adopted by the players. Partnerships, agreements, and joint ventures are other business strategies adopted by the key market players. Companies are focusing on increasing their presence by entering into partnership, agreement, and joint ventures to meet the increasing demand for waterborne coatings. This strategy accounted for a share of 17% of the total number of growth strategies adopted by the players.

The waterborne coating market was dominated by AkzoNobel N.V. (Netherlands) and Axalta Coating Systems LLC (U.S.) in terms of development in the market; these are the key active players who have a strong regional presence in the waterborne coatings market. They adopted growth strategies such as expansions, mergers & acquisitions, new product developments & launches, agreements, and collaborations. These two companies accounted for 43% of the total waterborne coatings market activities between 2012 and 2015. PPG Industries (U.S.), BASF SE (Germany), and the Valspar Corporation (U.S.) together accounted for 36% of the total developments in this market. AkzoNobel is going to build (around USD 39billion) Performance Coatings facility in Thailand to manufacture various performance coatings which will cater the demand of paint & coatings in the Southeast Asian region. Axalta Coating Systems also commissioned a waterborne manufacturing facility in Wuppertal, Germany to meet the growing demand of waterborne coatings in the European region.

The waterborne coatings industry is witnessing high growth because of increasing applications, government regulatory support, and increasing public awareness. Waterborne coatings are largely used in architectural applications. Rapid growth of the waterborne coatings market is driven by environmental concerns and increasingly stringent regulations.

The waterborne coatings market is estimated to be USD 58.86 billion in 2015 and is projected to reach USD 75.29 billion by 2020, at a CAGR of 5.05% between 2015 and 2020. The growth of the market is primarily triggered by a need to comply with progressively tightening of VOC regulations on a global scale. The restraints include uneven enforcement on government regulations in Asia-Pacific and RoW regions, availability of cheaper substitutes,  and its sensitivity to humidity limiting its use in architectural applications.

The environment-friendly characteristic has actually been one of the most important trends in the coatings industry in from the past decade, largely influenced by tighter EU regulation regarding factors, such as the reduction of VOC emission in waterborne coatings. The demand has shifted from solventborne coatings to environment-friendly waterborne coatings. Resins are the key to innovation in waterborne coatings, which in turn influence the major trends in the waterborne coatings market.

The demand for waterborne coatings has experienced high growth over the last five years due to high growth of the building & construction industry especially in China and India. In Asia-Pacific, China dominates the waterborne coatings market, in terms of volume as well as value. Although construction spending in the country has slowed down due to the economic downturn, it is still expected that the building & construction industry will drive the waterborne coatings market.

Another key end-use industry for the waterborne coatings is the automotive industry. The automotive industry in China is one of the largest globally, both in terms of sales and production. This has also resulted in increased demand for various waterborne coatings in the country. In India, the growing population, improved infrastructure,  increase in construction activities promoting industrial growth are eventually expected to drive the waterborne coatings Market. The growth in the waterborne coatings market globally is expected to be varied across different regions as Asia-Pacific and RoW region to grow at high rate due to increased demand from architectural and automotive applications on the other hand Europe is witnessing slow growth due to slow growth in application area of waterborne coatings market.