Worldwide Business Opportunities in Construction Adhesive Market Industry

The construction adhesive market is dominated by respective global players along with the presence of few regional players in the key growth markets. The Asia-Pacific region is the largest market, followed by europe in the global construction adhesive industry. 

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The key companies in this market are 3M (U.S.), Henkel A&G (Germany), Sika (Switzerland), Bostik (France), H.B. Fuller (U.S.), Franklin International (U.S.), DAP Products (U.S.), ITW (U.S.), Avery Dennision Corporation (U.S.), and The Dow Chemical Company (U.S.) they are the most active and major players in the construction adhesive market.

New product development were the key strategy adopted by industry players in order to achieve growth in the construction adhesive market. This strategy accounted for a share of about 64% of all growth strategies adopted by market players. The moderate demand for construction adhesive as well as the growing demand for the private housing, commercial and infrastructural developmenent has encouraged companies to adopt this strategy. Market players are focusing on entering new markets by acquiring companies thus, enhancing their construction adhesive product portfolio for different applications. 3M (U.S.), Sika (Switzerland), and H.B. Fuller(U.S.) are some of the leading market players that adopted this strategy in order to develop their business.

Besides new product development, companies adopted the strategy of acquisition, and expansion in order to expand their market share and distribution network. This strategy also accounted for a share of 20% of the total number of growth strategies adopted by players in the construction adhesive market between 2010 and 2014.

3M has acquired professional business of GPI Group (U.S.). GPI’s professional business includes manufacturer of home improvement products like tapes, hooks, insulation and floor protection products and accessories. The acquisition provides platforms to 3M’s products and accelerates its expansion and participation in construction and home improvement channels globally.

Bostik acquired Usina Fortaleza (Brazil), a leading manufacturer of tiling adhesive for the construction industry. This will help to expand the geographical footprint in fast growing regions of RoW.

H.B. Fuller has recently opened new R&D in Aurora, Ill. for construction products to enhance its research and development capability. This facility works closely with ales, marketing, operations and other departments to allowing to understand the customers need.

H.B. Fuller plans for expansion by adding a new line of equipment to its 280,000 square-foot specialty adhesive producing facility at Paducah, Kentucky. This capacity expansion allowed the company to meet growing needs of their customers.

These market strategies by the leading players will increase their market share, thereby enhancing their global presence in the construction adhesive industry.