Waterproofing Membranes: New Product Launch is the Key Strategy Adopted by Leading Players

Waterproofing Membranes Market Finds Major Applications in the Building & Construction and Waste & Water Management Industries

Waterproofing membranes finds major applications in the building & construction and waste & water management industries including roofing & walls, building structures, liners, mining, and water & waste water treatment. Waterproofing membranes offer various advantages, such as environmental sustainability needs & energy savings, lightweight, durability, recyclability, easy installation, superior heat resistance characteristics, increased flexibility, and excellent environmental resistance characteristics. This market intelligence report on the waterproofing membranes market by type, application, and region in terms of both value and volume.

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Increasing government investments for improved infrastructure are leading to an increase in the demand for waterproofing membranes. This has encouraged companies to adopt strategies, such as new product launches, expansions, and agreements & contracts. Some of the major players are Carlisle Companies Inc. (U.S.), Firestone Building Products Company, LLC (U.S.), Soprema Group (France), and GSE Environmental (U.S.).

New product launches, expansions, and agreements & contracts were the key strategies adopted by the industry players to achieve growth in the waterproofing membranes market between 2012 and 2016. Besides new product launches and expansions, the companies have adopted joint ventures and acquisitions to expand their market share and distribution network. These strategies also accounted for a significant share of all the growth strategies adopted by the players in the waterproofing membranes market between 2012 and 2016.

Most active players in the waterproofing membranes market

SIKA AG (Switzerland) manufactures waterproofing membranes, for supplying it to the waterproofing system/technology manufacturers. The company offers its waterproofing products through its waterproofing market segment. It provides various products & systems to the waterproofing membrane industry which includes waterproofing basement and other concrete structures, waterproofing tunnels, pond pool and tank lining, waterproofing bridge decks, drinking & clean water storage, waterproofing wet rooms, and waterproofing balconies. The company follows strategies including expansions and acquisition to increase its global market share. It maintains a strong brand image in the waterproofing membranes market, as it provides high-quality products. In 2016, Sika AG (Switzerland) has expanded its position in the Middle East by establishing a new national subsidiary in Kuwait. This is its 94th subsidiary globally that has strengthened its growth strategy, for expanding the Group's presence to 100 national subsidiaries by 2018.

Carlisle Companies Inc. (U.S.) is one of the largest innovation-driven companies, the company is mainly into new product launches, acquisitions, and expansions as a business strategy to increase their revenues. Factors considered by the company in making an acquisition include consolidation opportunities, technology, customer dispersion, operating capabilities, and growth potential. This segment competes with various competitors that produce roofing, insulation, and waterproofing products for commercial and residential applications. The level of competition within the waterproofing membrane market varies by product line. In 2016, Carlisle Coatings & Waterproofing (U.S.) launched a re-engineered blindside waterproofing systems, having twice the puncture resistance of more rigid HDPE systems. This technology is a combination of MiraPLY-H with SeamLOCK and is a 70-mil thick, self-adhering blindside waterproofing system designed for under-slab applications.

Apart from the above-mentioned market players, Firestone Building Products Company, LLC (U.S.), Soprema Group (France), GSE Environmental (U.S.), BASF SE (Germany), The Dow Chemical Company (U.S.), Johns Manville (U.S.), and GAF Materials Corporation (U.S.) are active in the market.