Attractive Opportunities In Structural Adhesives Market

Structural adhesives are those adhesives whose strength is important to the success of the assembly. Increasing demand for reducing weight, reduce emissions, and increasing efficiency has led to the incorporation of lightweight materials such as aluminium and composites for fabricating components, has led to the increased usage of structural adhesives. Structural adhesives offer several benefit to fabricators and builders which includes improved product quality, improved production speed, and reduce costs. 

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The global structural adhesives market is witnessing excellent growth with rising demand from the Asia-Pacific region, especially from China and India. The major demand for structural adhesives is expected to come from transportation industry especially from automotive, marine, aerospace, and bus & truck applications. Penetration of composites for fabrication of wind blades of longer blade length, wind towers and cover of gear boxes will increase the demand of structural adhesives in wind industry. The demand for structural adhesives is increasing due to rising demand for weight reduction, excellent mechanical performance, reducing manufacturing time and costs, and increasing penetration of composites.

Epoxy, polyurethane and methacrylate adhesives to register excellent growth 

Epoxy adhesives are widely used for bonding components, such as rotor blades of wind, car hoods and doors, cockpits in aircrafts, engines, radomes, floorings, and fairings of aircrafts. Polyurethane structural adhesives are extremely versatile and can form tougher bonds with excellent peel strength. The demand for polyurethane adhesives is increasing due to the rising demand from structural bonding for bonding of plastics, sheet molding compounds, and for cryogenic applications. Methacrylate adhesives demand is driven by marine and transportation industry.

                          DRIVERS FOR THE END-USER INDUSTRY

Sources: Press Releases, Expert Interviews, and MarketsandMarkets Analysis

The demand for structural adhesives is majorly from Asia-Pacific

Asia-Pacific accounts for the largest share of the total structural adhesive market, while European market is well established and in the maturity phase. The European structural adhesives market is estimated to witness a slower growth rate as compared to North America. The Asia-Pacific structural adhesives market is in a growth phase attributed to the booming aerospace, wind, automotive, and construction industries in China and India. The RoW structural adhesive market is also estimated to enter into the growth phase as construction activities are increasing at a high rate due to global events, driving the structural adhesives market.

Market Leader - Aerospace Adhesives & Sealants Market

The Aerospace Adhesives Market is dominated by respective global players along with the presence of few regional players in the key growth markets. The Asia-Pacific region is the largest market, followed by Western Europe in the global aerospace adhesives industry.

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Aerospace Adhesives Market Size, by Region, 2013 (Kilotons)

The key companies in this market are 3M (U.S.), Beacon Adhesives Inc. (U.S.), Cytec Industries Inc. (U.S.), Henkel AG & Company (Germany), Hexcel Corporation (U.S.), Huntsman Corporation (U.S.), Master Bond (U.S.), PPG Industries Inc. (U.S.), Royal Adhesives & Sealants (U.S.), and United Resin Corporation (U.S.) and they are the most active and major players in the aerospace adhesives market.

New product launch was the key strategy adopted by industry players in order to achieve growth in the aerospace adhesives market. This strategy accounted for a share of 65% of all growth strategies adopted by market players. The moderate demand for aerospace adhesives as well as the increasing demand for the commercial aircrafts in the aerospace industry has encouraged companies to adopt this strategy. Market players are focusing on entering new markets by acquiring companies thus, enhancing their aerospace adhesive product portfolio for different applications. 3M (U.S.), Cytec Industries Inc. (U.S.), Henkel AG & Company (Germany), Hexcel Corporation (U.S.), Huntsman Corporation (U.S.) and Master Bond (U.S.) are some of the leading market players that adopted this strategy in order to develop their business.

Besides new product launches, companies adopted the strategy of mergers and acquisitions, and agreements, partnerships, collaborations, and joint ventures in order to expand their market share and distribution network. These strategies also accounted for a share of 13% each of the total number of growth strategies adopted by players in the aerospace adhesives market between 2010 and 2014.

Huntsman Advanced Materials Americas LLC launched three new products to their benzoxazine resin product line and an innovative high-temperature epoxy adhesive at Composites and Advanced Materials Expo at Orlando. The new products had high modulus, excellent corrosion and chemical resistance as well as the ability to perform under humid condition and at high temperatures over extended periods which eliminates the need for the autoclave or oven curing. This new epoxy adhesive Epibond 300 A/B had the ability to combine 204CF (400°F) performance with the high lap shear and compressive strength for the aerospace and general industrial applications which use composites, metals and dissimilar substrates.

Huntsman Advanced Materials LLC launched Epibond 200 A/B which is an epoxy adhesive and a versatile system for the composites, bonding metals and dissimilar substrates. This new product has a mix ratio of 1:1 for resin: hardener and a gel time of 100 minutes at the room temperature. This new product launch enabled the company to provide long lasting composite components for the structural and interior applications to their aerospace customers.

3M expanded their VHB Tape RPXX series. This new product range included five different calipers with both the paper and filmic liner variants. These products are available for purchase from Ellsworth Adhesives Europe which stocks and sells a broad range of 3M products such as Poly-Gun, Jet-Melt, Scotch Grip, 3M Tapes, Scotch Weld, etc. 3M products are used for various applications such as adhesive, tape, sealant, lubricant, surface preparation specialty chemicals, dispensing equipment etc. which are used in aerospace, general assembly, furniture and various other end-user industries.

Henkel launched their innovative epoxy-based surfacing film for the composites which offered the enhanced protection against lightning strike. The new product Loctite EA 9845 LC Aero was based on modified epoxy film adhesive Loctite EA 9845 SF Aero and produced an enhanced quality finished part and also enabled a 30 percent weight saving.

The market strategies by the leading players will increase their market share, thereby enhancing their global presence in the aerospace adhesives industry.

Construction Adhesive: 2015 World Market Outlook and Forecast up to 2020

The construction adhesive market is dominated by respective global players along with the presence of few regional players in the key growth markets. The Asia-Pacific region is the largest market, followed by europe in the global construction adhesive industry.

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Construction Adhesive Market Size, by Region, 2015 (Thousand Tons)

The key companies in this market are 3M (U.S.), Henkel A&G (Germany), Sika (Switzerland), Bostik (France), H.B. Fuller (U.S.), Franklin International (U.S.), DAP Products (U.S.), ITW (U.S.), Avery Dennision Corporation (U.S.), and The Dow Chemical Company (U.S.) they are the most active and major players in the construction adhesive market.

New product development were the key strategy adopted by industry players in order to achieve growth in the construction adhesive market. This strategy accounted for a share of about 64% of all growth strategies adopted by market players. The moderate demand for construction adhesive as well as the growing demand for the private housing, commercial and infrastructural developmenent has encouraged companies to adopt this strategy. Market players are focusing on entering new markets by acquiring companies thus, enhancing their construction adhesive product portfolio for different applications. 3M (U.S.), Sika (Switzerland), and H.B. Fuller(U.S.) are some of the leading market players that adopted this strategy in order to develop their business.

Besides new product development, companies adopted the strategy of acquisition, and expansion in order to expand their market share and distribution network. This strategy also accounted for a share of 20% of the total number of growth strategies adopted by players in the construction adhesive market between 2010 and 2014.

3M has acquired professional business of GPI Group (U.S.). GPI’s professional business includes manufacturer of home improvement products like tapes, hooks, insulation and floor protection products and accessories. The acquisition provides platforms to 3M’s products and accelerates its expansion and participation in construction and home improvement channels globally.

Bostik acquired Usina Fortaleza (Brazil), a leading manufacturer of tiling adhesive for the construction industry. This will help to expand the geographical footprint in fast growing regions of RoW.

H.B. Fuller has recently opened new R&D in Aurora, Ill. for construction products to enhance its research and development capability. This facility works closely with ales, marketing, operations and other departments to allowing to understand the customers need.

H.B. Fuller plans for expansion by adding a new line of equipment to its 280,000 square-foot specialty adhesive producing facility at Paducah, Kentucky. This capacity expansion allowed the company to meet growing needs of their customers.

These market strategies by the leading players will increase their market share, thereby enhancing their global presence in the construction adhesive industry.

Demand for Elastomeric Coating is Driven by the Building and Construction Market

Elastomeric coating has excellent properties such as crack bridging ability, high flexibility, waterproofing and weatherproofing, and resistance to dirt, mildew and chemicals, and other properties which resulted in increase of demand of elastomeric coating in the major applications such as wall coating, floor/ horizontal surface coating, and roof coating. This demand is expected to grow due to their acceptance in the industry and demand by end-users for high performance properties.

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Elastomeric Coating Market Size, by Region, 2013 (Kilo Tons)

There are different markets, especially in the North American and European regions, where the volumetric consumption of elastomeric coating products is increasing due to new projects and better properties. The increasing purchasing power in developing countries, economic growth, potential projects supported by respective governments, and need for high performance products will add to the demand in the future.

Market Leader- PPG and Akzonobel Leading the Anti-Corrosion Coating Market

The anti-corrosion coating industry is a rapidly evolving market. Currently, the anti-corrosion coating market is dominated by a few key players, such as PPG (U.S.), AkzoNobel (The Netherlands), Sherwin-Williams (U.S.), BASF (Germany), Axalta Coatings (U.S.), COSCO Kansai Paints (Japan), Jotun coatings (Norway), Ancatt (U.S.) and so on. These companies are market leaders in specific geographic areas in terms of sales. For instance, Jotun is the market leader in the Middle East while PPG and AkzoNobel are the market leaders in Asia-Pacific The anti-corrosion coating companies are focused on developing new products that are highly environment friendly and have better performance capability. The competition is high in the anti-corrosion coating market and the companies are seen to be competing through capacity expansion of anti-corrosion coating to achieve economies of scale, product innovation, and geographic expansion in order to capture and improve the market share.

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Market players are concentrating on developing new variants of anti-corrosion coating with better performance qualities and according to the evolving environmental regulations. The anti-corrosion coating producers are focusing on developing new technologies and product developments. The industry has observed a shift from from the production of solvent borne coatings to water borne coatings. The major R&D initiatives are for reducing the harmful VOC emissions in the coatings while maintaining and simultaneously improving upon the quality and performance. The companies are investing in the setting up of new facilities, mainly in emerging regions; they are also trying to increase their global presence to address the growing demand in the emerging markets. All these developments are a reaction to the increasing demand for anti-corrosion coating applications in emerging regions with high development rate.

New product developments have dominated the strategies adopted by the key anti-corrosion coating manufactures in the recent past.PPG Industries (U.S.) and Jotun Coatings (Norway) have been the most active players in the anti-corrosion coating market.

Anti-Corrosion Coating Market Share, by Region, 2013

 

Developing new product variants of anti-corrosion coating has been the most used strategy by the players in the anti-corrosion coating market. Between 2009 and 2014, over 50% of the developments in the market are about the launch of new products.

Further, the leading market players are focusing on collaboration, capacity expansion, and merger & acquisition to create awareness about the benefits of anti-corrosion coating and cater to the customer’s needs.

The market leaders have adopted different strategies for the developed and developing countries. In developed countries, the demand is expected to be low as compared to the developing countries. This is due to high per-capita coating consumption in developed countries coupled with financial slump in investments. On the other hand, the emerging regions such as Asia-Pacific and The Middle East & Africa present huge potential for the anti-corrosion coating market as per-capita coating consumption is low.

Therefore, the strategy of the market players is focused on development of new products, expanding production capacities for the growth of the market in developed countries and to penetrate the emerging markets.